Is Dulux Heritage a good match for Sherwin-Williams Alchemy?

Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Sherwin-Williams Alchemy (NCS S 3040-Y10R) at a 94% match, so the colour reads the same once it's on the wall.

How much cheaper is the Sherwin-Williams Alchemy dupe?

The trade match starts from £24.15, up to around 40% less than buying Sherwin-Williams Alchemy directly.

Is the trade dupe the same quality as Sherwin-Williams Alchemy?

It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Sherwin-Williams

Alchemy

NCS S 3040-Y10RNo. SW 6395LRV 63.42#C99E53

Excellent · 94%

Dulux Heritage

Dulux Heritage Velvet Matt Paint - Tinted Colour Match

Create a balanced atmosphere with this bold tone. We rate this as a reliable match for high-traffic areas (94%). Dulux Heritage provides a soft-touch finish similar to clay paint.

From £24.15Buy this dupe on DupeCoat Store →

More matches for Alchemy

Excellent · 94%

Dulux Heritage

Dulux Heritage Eggshell Paint - Tinted Colour Match

From £26.16

Excellent · 94%

Dulux Trade

Dulux Trade Durable Flat Matt 5L - Tinted Colour Match

From £69.31

Sherwin-Williams Alchemy dupe: common questions

Is Dulux Heritage a good match for Sherwin-Williams Alchemy?: Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Sherwin-Williams Alchemy (NCS S 3040-Y10R) at a 94% match, so the colour reads the same once it's on the wall.
How much cheaper is the Sherwin-Williams Alchemy dupe?: The trade match starts from £24.15, up to around 40% less than buying Sherwin-Williams Alchemy directly.
Is the trade dupe the same quality as Sherwin-Williams Alchemy?: It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Same colour, up to 40% less.

Get an NCS-matched trade dupe for Sherwin-Williams Alchemy, mixed and delivered next day.

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