Is Dulux Heritage a good match for Fired Earth Malm?

Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Fired Earth Malm (NCS S 2502-Y50R) at a 98% match, so the colour reads the same once it's on the wall.

How much cheaper is the Fired Earth Malm dupe?

The trade match starts from £24.15, up to around 40% less than buying Fired Earth Malm directly.

Is the trade dupe the same quality as Fired Earth Malm?

It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Fired Earth

Malm

NCS S 2502-Y50RNo. ECMALMLRV 77.14#CAC4BC

Perfect Match · 98%

Dulux Heritage

Dulux Heritage Velvet Matt Paint - Tinted Colour Match

Ideally suited for airy interiors, this chalky hue is a timeless choice. We rate this as capturing the nuance of the original pigment perfectly (98%). The premium binders create a smooth, non-reflective surface.

From £24.15Buy this dupe on DupeCoat Store →

More matches for Malm

Perfect Match · 98%

Dulux Heritage

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From £26.16

Perfect Match · 96%

Dulux Trade

Dulux Trade Durable Flat Matt 5L - Tinted Colour Match

From £69.31

Fired Earth Malm dupe: common questions

Is Dulux Heritage a good match for Fired Earth Malm?: Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Fired Earth Malm (NCS S 2502-Y50R) at a 98% match, so the colour reads the same once it's on the wall.
How much cheaper is the Fired Earth Malm dupe?: The trade match starts from £24.15, up to around 40% less than buying Fired Earth Malm directly.
Is the trade dupe the same quality as Fired Earth Malm?: It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Same colour, up to 40% less.

Get an NCS-matched trade dupe for Fired Earth Malm, mixed and delivered next day.

Shop on DupeCoat Store →

Or find another colour →