81
Dupes
40%
Less
1 Day
Delivery
7
LRV
Trade Matches
The Best 2am Dupes
Matched to NCS formula S 7010-R70B. Professionally mixed to order.
Dulux Trade Durable Flat Matt 5L – Tinted Colour Match
From £69.31 · Default Title
Dulux Heritage Velvet Matt Paint – Tinted Colour Match
From £24.15 · 1 Litre
Crown Trade Clean Extreme Stain Resistant Scrubbable Matt Paint – Tinted Colour Match
From £4.02 · 250ml
Colour Story
Why 2am endures
2am occupies a rare point in the colour spectrum — precise enough to feel intentional, versatile enough to shift completely with the light throughout the day.
At LRV 7.0, 2am is a deep, atmospheric colour. It works best in well-lit rooms or as a dramatic accent.
The NCS formula S 7010-R70B captures this precisely — and our trade partners can mix it to order at a fraction of the original price.
Insider Secret
The same NCS. Different names.
The formula S 7010-R70B exists across multiple premium brands under completely different names. The colour is identical. The price is not.
Colour Relationships
Palette for 2am
Scientifically derived companions — from gentle tints to striking contrasts.
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