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Surf City. Professionally Mixed.
Same formula as Benjamin Moore. Trade quality. Up to 40% less. Next day delivery across the UK.
81
Dupes
40%
Less
1 Day
Delivery
76
LRV
Trade Matches
The Best Surf City Dupes
Matched to NCS formula S 1030-B40G. Professionally mixed to order.
Dulux Heritage Velvet Matt Paint – Tinted Colour Match
From £24.15 · 1 Litre
Dulux Trade Durable Flat Matt 5L – Tinted Colour Match
From £69.31 · Default Title
Crown Trade Clean Extreme Stain Resistant Scrubbable Matt Paint – Tinted Colour Match
From £4.02 · 250ml
Colour Story
Why Surf City endures
Surf City occupies a rare point in the colour spectrum — precise enough to feel intentional, versatile enough to shift completely with the light throughout the day.
With an LRV of 75.8, Surf City is genuinely light — it will reflect well in north-facing rooms and smaller spaces.
The NCS formula S 1030-B40G captures this precisely — and our trade partners can mix it to order at a fraction of the original price.
Insider Secret
The same NCS. Different names.
The formula S 1030-B40G exists across multiple premium brands under completely different names. The colour is identical. The price is not.
Colour Relationships
Palette for Surf City
Scientifically derived companions — from gentle tints to striking contrasts.
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