Is Dulux Heritage a good match for Benjamin Moore Shale?

Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Benjamin Moore Shale (NCS S 2502-Y20R) at a 98% match, so the colour reads the same once it's on the wall.

How much cheaper is the Benjamin Moore Shale dupe?

The trade match starts from £24.15, up to around 40% less than buying Benjamin Moore Shale directly.

Is the trade dupe the same quality as Benjamin Moore Shale?

It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Benjamin Moore

Shale

NCS S 2502-Y20RNo. 861LRV 74.28#C3BDB1

Perfect Match · 98%

Dulux Heritage

Dulux Heritage Velvet Matt Paint - Tinted Colour Match

Create a crisp atmosphere with this timeless tone. We rate this as virtually indistinguishable from the designer original (98%). The premium binders create a smooth, non-reflective surface.

From £24.15Buy this dupe on DupeCoat Store →

More matches for Shale

Perfect Match · 98%

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Perfect Match · 96%

Dulux Trade

Dulux Trade Durable Flat Matt 5L - Tinted Colour Match

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Benjamin Moore Shale dupe: common questions

Is Dulux Heritage a good match for Benjamin Moore Shale?: Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Benjamin Moore Shale (NCS S 2502-Y20R) at a 98% match, so the colour reads the same once it's on the wall.
How much cheaper is the Benjamin Moore Shale dupe?: The trade match starts from £24.15, up to around 40% less than buying Benjamin Moore Shale directly.
Is the trade dupe the same quality as Benjamin Moore Shale?: It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Same colour, up to 40% less.

Get an NCS-matched trade dupe for Benjamin Moore Shale, mixed and delivered next day.

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Or find another colour →