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Once upon a time. Professionally Mixed.
Same formula as Benjamin Moore. Trade quality. Up to 40% less. Next day delivery across the UK.
81
Dupes
40%
Less
1 Day
Delivery
46
LRV
Trade Matches
The Best Once upon a time Dupes
Matched to NCS formula S 2070-G10Y. Professionally mixed to order.
Dulux Heritage Velvet Matt Paint – Tinted Colour Match
From £24.15 · 1 Litre
Dulux Trade Durable Flat Matt 5L – Tinted Colour Match
From £69.31 · Default Title
Crown Trade Clean Extreme Stain Resistant Scrubbable Matt Paint – Tinted Colour Match
From £4.02 · 250ml
Colour Story
Why Once upon a time endures
Once upon a time occupies a rare point in the colour spectrum — precise enough to feel intentional, versatile enough to shift completely with the light throughout the day.
At LRV 45.7, Once upon a time sits in the mid-range — substantial without being dark, ideal for larger walls.
The NCS formula S 2070-G10Y captures this precisely — and our trade partners can mix it to order at a fraction of the original price.
Colour Relationships
Palette for Once upon a time
Scientifically derived companions — from gentle tints to striking contrasts.
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