Is Dulux Heritage a good match for Benjamin Moore London fog?

Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Benjamin Moore London fog (NCS S 2002-Y) at a 98% match, so the colour reads the same once it's on the wall.

How much cheaper is the Benjamin Moore London fog dupe?

The trade match starts from £24.15, up to around 40% less than buying Benjamin Moore London fog directly.

Is the trade dupe the same quality as Benjamin Moore London fog?

It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Benjamin Moore

London fog

NCS S 2002-YNo. 1541LRV 78.17#CCC7BD

Perfect Match · 98%

Dulux Heritage

Dulux Heritage Velvet Matt Paint - Tinted Colour Match

Create a uplifting atmosphere with this understated tone. We rate this as virtually indistinguishable from the designer original (98%). The Velvet Matt finish feels luxurious to the touch.

From £24.15Buy this dupe on DupeCoat Store →

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Benjamin Moore London fog dupe: common questions

Is Dulux Heritage a good match for Benjamin Moore London fog?: Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Benjamin Moore London fog (NCS S 2002-Y) at a 98% match, so the colour reads the same once it's on the wall.
How much cheaper is the Benjamin Moore London fog dupe?: The trade match starts from £24.15, up to around 40% less than buying Benjamin Moore London fog directly.
Is the trade dupe the same quality as Benjamin Moore London fog?: It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Same colour, up to 40% less.

Get an NCS-matched trade dupe for Benjamin Moore London fog, mixed and delivered next day.

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