Is Dulux Heritage a good match for Benjamin Moore James River gray?

Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Benjamin Moore James River gray (NCS S 4010-B10G) at a 96% match, so the colour reads the same once it's on the wall.

How much cheaper is the Benjamin Moore James River gray dupe?

The trade match starts from £24.15, up to around 40% less than buying Benjamin Moore James River gray directly.

Is the trade dupe the same quality as Benjamin Moore James River gray?

It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Benjamin Moore

James River gray

NCS S 4010-B10GNo. AC-23LRV 58.28#86989E

Perfect Match · 96%

Dulux Heritage

Dulux Heritage Velvet Matt Paint - Tinted Colour Match

Create a versatile atmosphere with this gentle tone. We rate this as highly accurate to the designer shade (96%). Dulux Heritage provides a soft-touch finish similar to clay paint.

From £24.15Buy this dupe on DupeCoat Store →

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Benjamin Moore James River gray dupe: common questions

Is Dulux Heritage a good match for Benjamin Moore James River gray?: Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Benjamin Moore James River gray (NCS S 4010-B10G) at a 96% match, so the colour reads the same once it's on the wall.
How much cheaper is the Benjamin Moore James River gray dupe?: The trade match starts from £24.15, up to around 40% less than buying Benjamin Moore James River gray directly.
Is the trade dupe the same quality as Benjamin Moore James River gray?: It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

Same colour, up to 40% less.

Get an NCS-matched trade dupe for Benjamin Moore James River gray, mixed and delivered next day.

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