DupeCoat

Store
Search Dupes
Order Fresh fruit

Benjamin Moore · The Savvy Colour Guide

Fresh fruit

and its perfect trade match

No. 153S 0540-Y30RLRV 79.581 dupes

Ready to order?

Fresh fruit. Professionally Mixed.


Same formula as Benjamin Moore. Trade quality. Up to 40% less. Next day delivery across the UK.

81

Dupes

40%

Less

1 Day

Delivery

80

LRV

Trade Matches

The Best Fresh fruit Dupes


Matched to NCS formula S 0540-Y30R. Professionally mixed to order.

Dulux Heritage98%

Dulux Heritage Velvet Matt Paint – Tinted Colour Match

From £24.15 · 1 Litre

Dulux Trade98%

Dulux Trade Durable Flat Matt 5L – Tinted Colour Match

From £69.31 · Default Title

Crown Trade96%

Crown Trade Clean Extreme Stain Resistant Scrubbable Matt Paint – Tinted Colour Match

From £4.02 · 250ml

Colour Story

Why Fresh fruit endures


Fresh fruit occupies a rare point in the colour spectrum — precise enough to feel intentional, versatile enough to shift completely with the light throughout the day.

With an LRV of 79.5, Fresh fruit is genuinely light — it will reflect well in north-facing rooms and smaller spaces.

The NCS formula S 0540-Y30R captures this precisely — and our trade partners can mix it to order at a fraction of the original price.

Pinterest Inspiration →

Colour Relationships

Palette for Fresh fruit


Scientifically derived companions — from gentle tints to striking contrasts.

DupeCoat App — Free on Android

Scan paint colours in-store, save favourites, build decorating projects.

▶ Google Play

© 2026 DupeCoat. Find your perfect paint dupe.