Is Dulux Heritage a good match for Benjamin Moore Etiquette?

Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Benjamin Moore Etiquette (NCS S 1502-Y20R) at a 96% match, so the colour reads the same once it's on the wall.

How much cheaper is the Benjamin Moore Etiquette dupe?

The trade match starts from £24.15, up to around 40% less than buying Benjamin Moore Etiquette directly.

Is the trade dupe the same quality as Benjamin Moore Etiquette?

It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.

What does a 96% match actually mean?

The percentage is how closely the trade formula matches the original designer colour, and every match carries a grade with it: Platinum at 98% and above, Gold at 96%, Silver at 94%, and Bronze below that. Anything above 95% is usually indistinguishable to the human eye. A Bronze match is a good alternative with a slight variation, so put a sample pot on the wall before you commit.

How quickly can I get it?

Our partner Next Day Paint tints the paint to order and typically delivers the next working day on orders placed before 3pm, Monday to Friday. They email tracking once it is dispatched.

Can I return it if I change my mind?

Because every order is tinted to your specific colour, it generally cannot be returned unless it is faulty. That is exactly why we recommend putting a sample pot on the wall first.

Benjamin Moore

Etiquette

NCS S 1502-Y20RNo. AF-50LRV 87.98#E5E0D6

Perfect Match · 96%

Dulux Heritage

Dulux Heritage Velvet Matt Paint - Tinted Colour Match

Bring a crisp feel to your home with this gentle finish. We rate this as an excellent trade match offering professional depth (96%). Dulux Heritage provides a soft-touch finish similar to clay paint.

From £24.15Buy this dupe on DupeCoat Store →

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Benjamin Moore Etiquette dupe: common questions

Is Dulux Heritage a good match for Benjamin Moore Etiquette?: Yes. Dulux Heritage Dulux Heritage Velvet Matt Paint - Tinted Colour Match is colour-matched to Benjamin Moore Etiquette (NCS S 1502-Y20R) at a 96% match, so the colour reads the same once it's on the wall.
How much cheaper is the Benjamin Moore Etiquette dupe?: The trade match starts from £24.15, up to around 40% less than buying Benjamin Moore Etiquette directly.
Is the trade dupe the same quality as Benjamin Moore Etiquette?: It's a trade-grade paint mixed to the same colour. The finish and durability are comparable — you pay less for the label, not the paint.
What does a 96% match actually mean?: The percentage is how closely the trade formula matches the original designer colour, and every match carries a grade with it: Platinum at 98% and above, Gold at 96%, Silver at 94%, and Bronze below that. Anything above 95% is usually indistinguishable to the human eye. A Bronze match is a good alternative with a slight variation, so put a sample pot on the wall before you commit.
How quickly can I get it?: Our partner Next Day Paint tints the paint to order and typically delivers the next working day on orders placed before 3pm, Monday to Friday. They email tracking once it is dispatched.
Can I return it if I change my mind?: Because every order is tinted to your specific colour, it generally cannot be returned unless it is faulty. That is exactly why we recommend putting a sample pot on the wall first.

Same colour, up to 40% less.

Get an NCS-matched trade dupe for Benjamin Moore Etiquette, mixed and delivered next day.

Shop on DupeCoat Store →

Or find another colour →

Not painting yet?

We'll email you the Benjamin Moore Etiquette match (NCS S 1502-Y20R) so you have the formula when you need it.